Magicbricks
Magicbricks
Agent Monetization
Agent Monetization
Helping real estate agents choose the right monetization plan with confidence.
Helping real estate agents choose the right monetization plan with confidence.
Duration: 3 Weeks
Duration: 3 Weeks
Role: Product Designer
Role: Product Designer
Domain: B2B | Real Estate
Domain: B2B | Real Estate
Magicbricks
Agent Monetization
Helping real estate agents choose the right monetization plan with confidence.
Duration: 3 Weeks
Role: Product Designer
Domain: B2B | Real Estate
Overview
Overview
Overview
Magicbricks offers multiple monetization plans for real estate agents, but most agents relied on sales representatives to purchase them. The existing experience lacked clarity, personalization, and confidence—making self-serve adoption low.
Magicbricks offers multiple monetization plans for real estate agents, but most agents relied on sales representatives to purchase them. The existing experience lacked clarity, personalization, and confidence—making self-serve adoption low.
This project focused on designing a guided, requirement-based plan recommendation and purchase flow that helped agents independently discover and buy the right plan.
This project focused on designing a guided, requirement-based plan recommendation and purchase flow that helped agents independently discover and buy the right plan.
This project focused on designing a guided, requirement-based plan recommendation and purchase flow that helped agents independently discover and buy the right plan.
₹1.2 Cr
monthly revenue uplift
monthly revenue uplift
+38%
increase in online plan purchases
increase in online plan purchases
Agents visiting Magicbricks were presented with multiple monetization options—Premium Listings, Certified Listings, and Project Packages—but had no clear way to understand:
Which plan suited their business
Which plan suited their business
Which plan suited their business
What value each plan delivered
What value each plan delivered
What value each plan delivered
Whether the plan justified the cost
Whether the plan justified the cost
Whether the plan justified the cost
As a result, most agents deferred decisions to sales calls, creating friction for users and limiting scalable revenue growth.
The Problem
The Problem
The Problem
Understanding the Problem
Understanding the Problem
Understanding the Problem
This wasn’t just a UI problem.
This wasn’t just a UI problem.
At a glance, the challenge looked like a simple conversion issue.
But digging deeper revealed a more layered problem.
At a glance, the challenge looked like a simple conversion issue.
But digging deeper revealed a more layered problem.
Agents had very different needs depending on listing volume and business type
Agents had very different needs depending on listing volume and business type
Monetization plans were complex to explain without overwhelming users
Monetization plans were complex to explain without overwhelming users
Agents often needed reassurance before committing—around trust, visibility, and what would actually change after payment.
Agents often needed reassurance before committing—around trust, visibility, and what would actually change after payment.
Any solution had to balance guidance without pressure and simplicity without oversimplifying value.
Any solution had to balance guidance without pressure and simplicity without oversimplifying value.
Any solution had to balance guidance without pressure and simplicity without oversimplifying value.
Understanding the User
Understanding the User
Understanding the User
Looking through the Agent's Lens.
Looking through the Agent's Lens.
Looking through the Agent's Lens.
Insights were gathered from agent behavior patterns and feedback shared by sales teams working closely with agents.
Insights were gathered from agent behavior patterns and feedback shared by sales teams working closely with agents.
Insights were gathered from agent behavior patterns and feedback shared by sales teams working closely with agents.
Agents think in terms of ROI—leads, visibility, and trust—not features
Agents think in terms of ROI—leads, visibility, and trust—not features
Too many options upfront create decision paralysis rather than confidence.
Visual proof (how a listing appears) is far more persuasive than descriptive text.
The Idea
The Idea
The Idea
Guided decisions over manual comparison.
Guided decisions over manual comparison.
Guided decisions over manual comparison.
The core idea was simple: Understand the agent’s needs first, then recommend the most relevant plan—just like a sales conversation, but digital.
Scanability
Progressive disclosure
Social Proofing
Decision confidence
The Solution
The Solution
The Solution
Turning intent into Confident Action.
Turning intent into Confident Action.
Users begin by answering a few quick questions about their business:
Who they are (Agent / Owner / Builder)
Who they are (Agent / Owner / Builder)
Who they are (Agent / Owner / Builder)
Type of properties they deal with
Type of properties they deal with
Type of properties they deal with
Number of listings
Number of listings
Number of listings
Lead expectations
Lead expectations
Lead expectations
Based on these inputs, the system recommends one most suitable plan.
This reduced cognitive load and replaced guesswork with confidence.
The Solution
The Solution
The Solution
Focused Plan Landing Pages
Focused Plan Landing Pages
Each recommended plan opens into a dedicated landing page designed to clearly communicate value.
Each recommended plan opens into a dedicated landing page designed to clearly communicate value.
Each recommended plan opens into a dedicated landing page designed to clearly communicate value.
Visual previews help agents immediately understand how their listings will stand out after upgrading
Visual previews help agents immediately understand how their listings will stand out after upgrading
Visual previews help agents immediately understand how their listings will stand out after upgrading
Social proofing through reviews, video testimonials, and usage badges reassures agents by showing that the plan has worked for others like them.
Social proofing through reviews, video testimonials, and usage badges reassures agents by showing that the plan has worked for others like them.
Social proofing through reviews, video testimonials, and usage badges reassures agents by showing that the plan has worked for others like them.
Clear pricing and plan tiers reduce hesitation by making costs & commitments easy to understand at a glance.
Clear pricing and plan tiers reduce hesitation by making costs & commitments easy to understand at a glance.
Clear pricing and plan tiers reduce hesitation by making costs & commitments easy to understand at a glance.
Simple explanations and visual examples help agents grasp how the plan actually impacts leads and visibility.
Simple explanations and visual examples help agents grasp how the plan actually impacts leads and visibility.
Simple explanations and visual examples help agents grasp how the plan actually impacts leads and visibility.
The intent was not to sell aggressively, but to make the value of each plan obvious, scannable, and easy to evaluate—so agents could commit with confidence.
The intent was not to sell aggressively, but to make the value of each plan obvious, scannable, and easy to evaluate—so agents could commit with confidence.
Exploration & Refinements
Exploration & Refinements
Exploration & Refinements
Controlled comparison without overwhelming choice
Controlled comparison without overwhelming choice
As part of early exploration, I tested a card-based plan comparison that allowed agents to scroll horizontally and compare multiple plans in one view. But during reviews, it became clear that unrestricted comparison led to over-evaluation and increased decision fatigue.
As part of early exploration, I tested a card-based plan comparison that allowed agents to scroll horizontally and compare multiple plans in one view. But during reviews, it became clear that unrestricted comparison led to over-evaluation and increased decision fatigue.
The final interaction refined this by constraining comparison through arrow-based navigation, letting agents view one plan at a time while still being aware of alternatives—keeping focus on the recommended plan without removing flexibility.
The final interaction refined this by constraining comparison through arrow-based navigation, letting agents view one plan at a time while still being aware of alternatives—keeping focus on the recommended plan without removing flexibility.
Key design decisions
Key design decisions
Key design decisions
Design Decisions That Mattered
Design Decisions That Mattered
Guide agents to a decision instead of asking them to choose
Guide agents to a decision instead of asking them to choose
Guide agents to a decision instead of asking them to choose
Rather than presenting multiple plans to compare, the experience captures agent needs upfront and recommends a single, most relevant plan—reducing cognitive load and increasing decision confidence.
Rather than presenting multiple plans to compare, the experience captures agent needs upfront and recommends a single, most relevant plan—reducing cognitive load and increasing decision confidence.
Rather than presenting multiple plans to compare, the experience captures agent needs upfront and recommends a single, most relevant plan—reducing cognitive load and increasing decision confidence.
Make value visible before asking for commitment
Make value visible before asking for commitment
Make value visible before asking for commitment
Visual previews, illustrations, and videos were used to show how listings would actually appear and perform—helping agents understand value without reading long explanations.
Visual previews, illustrations, and videos were used to show how listings would actually appear and perform—helping agents understand value without reading long explanations.
Visual previews, illustrations, and videos were used to show how listings would actually appear and perform—helping agents understand value without reading long explanations.
Impact
Impact
Impact
During its rollout, the guided plan flow improved self-serve conversions, resulting in a 38% increase in online plan purchases and contributing to ₹1.2 Cr in monthly revenue.
During its rollout, the guided plan flow improved self-serve conversions, resulting in a 38% increase in online plan purchases and contributing to ₹1.2 Cr in monthly revenue.
What I Learned
What I Learned
This project reinforced how thoughtful guidance, clarity, and timing can shape confident decision-making in complex B2B experiences.
This project reinforced how thoughtful guidance, clarity, and timing can shape confident decision-making in complex B2B experiences.
This project reinforced how thoughtful guidance, clarity, and timing can shape confident decision-making in complex B2B experiences.