Instantpay

Instantpay Website

Instantpay offers modern business banking solutions, supporting transactions, payments, & financial services, ensuring secure and efficient operations for businesses in India.

Industry

Fintech

Headquarters

Delhi

Founded

2013

Company size

50-101

Challenge

The Instantpay website was originally designed for financial inclusion, with a lack of targeted content for enterprises and SME businesses. Users found it difficult to navigate and understand our full-stack banking services. The site also did not have product pages and lacked a consistent design language. How might we redesign the website to better cater to enterprises and SME businesses, enhancing usability, showcasing full-stack banking capabilities, and providing a more intuitive and engaging user experience?

Results

The redesigned website features a responsive layouts, allowing effortless browsing across different screen sizes and intuitive menus for smooth navigation. The improved information architecture and focus on showcasing full-stack banking services led to 21% increase in lead conversions and 40% increase in website views.

Challenge

Results

8 Million

Monthly Website Views

300K

Monthly Website Visitors

21%

Increase in Lead Conversions

Process

Information Gathering

Created a Stakeholder Mindmap by Conducting meetings with the co-founders to understand business goals. Also conducted interviews with tech team to understand tech constraints.

Design Review

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Approach

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Design Handoff

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Impact

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Final Designs

I designed multiple pages for the InstantPay website. You can explore my work and see the final designs in action by visiting Instantpay.

Learnings

Project Management: As there were no product managers in our team, I learned essential project management skills to plan, execute, and deliver a complex product within scope and time constraints.
Customer-Centric Approach: The value of putting the customer at the center of product design and decision-making processes.
Team Collaboration: Incorporating tech team input at each project stage improved execution efficiency and facilitated early resolution of technical concerns.

Project Management: As there were no product managers in our team, I learned essential project management skills to plan, execute, and deliver a complex product within scope and time constraints.
Customer-Centric Approach: The value of putting the customer at the center of product design and decision-making processes.
Team Collaboration: Incorporating tech team input at each project stage improved execution efficiency and facilitated early resolution of technical concerns.

Get in Touch

Have an opportunity or project in mind? Email me at -

I bring clarity, empathy, and calm energy to teams. Looking to grow as a Senior Designer with ambitious, humble people — open to relocation.

Process

Information Gathering

Created a Stakeholder Mindmap by Conducting meetings with the co-founders to understand business goals. Also conducted interviews with tech team to understand tech constraints.

Design Review

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Approach

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Design Handoff

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Impact

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights